Can a stranger explain the offer in five seconds?
If they need paragraph three to understand the product, the page is already leaking.
Free checklist
Audit your launch page before traffic arrives.
A fast 12-point check for the leaks that usually waste Product Hunt, HN, paid, or waitlist traffic.
Use this yourself in 20 minutes. If you want the blunt version with annotated screenshots and fix order, the paid audit is .
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Does the H1 name an outcome, not just a category?
"AI workspace" is a category. "Turn launch feedback into a fix list" is an outcome.
Is one CTA visually dominant above the fold?
Launch visitors should not have to choose between five equal-looking paths.
Does CTA text say the actual next step?
"Get started" is weaker than "Start free trial," "Book demo," or "Join waitlist."
Is proof visible before skepticism wins?
Move one logo, metric, quote, or credible marker close to the first CTA.
Does the page name the target buyer early?
If everyone is the audience, nobody feels the page is speaking to them.
Is the main objection addressed directly?
Privacy, accuracy, migration, deliverability, and setup fear need early answers.
Can visitors find price or activation cost?
Even "free trial, no card" is a cost signal. Do not make people infer it.
Does mobile keep the CTA and proof readable?
Launch traffic is messy. Mobile should not bury the next step under decoration.
Does metadata sell the click?
Title and description matter for HN, Product Hunt, Slack, X, and search previews.
Is the demo/trial path shorter than the explanation?
If the product is visual or interactive, make the path to evidence obvious.
Is the fix order obvious?
Do not tweak colors before fixing promise, CTA, proof, and objection handling.
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